Aloft Hotels launches emoji room service
The new Text It Get It (TiGi) initiative launched by Aloft Hotels allows guests to order room service using just emojis – that's right: no phone calls, not even a text with words, but just a simple icon.
The new service began rolling out across Aloft Hotels (of the Starwood Hotels group) in the US and the UK just before Christmas last year.
Designed for the “hyper-connected” global traveller, guests can request a toiletry kit, snacks, and, vitally, a phone charger, amongst other items by sending the relevant emoji in a message to a dedicated customer service from their mobile device.